Mariya Nurislamova initial made her mark being a serial entrepreneur in the magnificence-tech House. In 2014, she co‑Established Scentbird, a fragrance‑membership company pitched given that the “Netflix for perfumes.” The System immediately scaled to around seven-hundred,000 monthly subscribers in the U.S. and Canada, offering usage of 800+ designer scents.
Underneath her leadership, Scentbird raised more than $twenty five million in undertaking money, participated in Y Combinator, and became profitable by 2019, building once-a-year income north of $100 million with advancement of forty five–50% calendar year-in excess of-yr. Her guidance—to "get started smaller and never ever surrender"—has resonated with numerous rising entrepreneurs.
But commencing close to 2018, Mariya released a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This is certainly Mariya”, she usually delivers guided meditations, Electricity‑channeling periods, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, and a lot more. The channel has developed to ~102,000 subscribers and 1,two hundred+ videos, together with her broader existence across TikTok, Instagram, Spotify, and podcasts reaching about 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—company CEO by day and spiritual guru by night—rarely intersected publicly until eventually mid‑2024. That’s when Company of Vogue spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the bigger… sources of understanding of 3D World earth warfare”.
These views ignited a wave of on the web backlash:
YouTubers including Keya’s World and Zachary Michael publicly mentioned they'd no more get the job done with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and advised followers to ditch Scentbird.
Social media marketing buyers were specifically appalled by claims that health conditions like cancer or AIDS could be cured in a week, miscarriage was “a alternative,” and Bodily attributes (e.g., crooked teeth, hair color) held spiritual significance.
Still, Mariya remains resolute. She maintains her spiritual written content is different from her CEO obligations, stating she works mariya nurislamova by using only “Mariya” in spiritual channels to protect Scentbird’s model.
The Toughness of Duality
Strengths of Mariya’s Method
Authentic Differentiation
Her fusion of company achievement and spiritual observe sets her aside—making a deeply own brand with pathways into membership, retreats, personal classes, and guided activities .
Scale and Strategic Discipline
Scentbird’s reliable advancement underscores her ability to translate vision into operational truth, while her spiritual aspect drives a likewise expansive written content engine.
Group Depth
The consistency and intimacy of her information—guided meditations, Q&As, and Stay classes—foster potent Neighborhood bonds between followers seeking spiritual transformation.
Emerging Challenges & Fractures
Manufacturer Popularity Chance
The spiritual articles has created unease amongst influencers, shoppers, and traders who are uncomfortable associating with these metaphysical narratives .
Material Liability
Daring health and fitness promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory groups worried about misinformation.
Cross‑Id Confusion
Although Mariya insists on separating her two worlds, critics argue the identities already overlap—especially via her involvement in Scentbird‑connected written content and sponsorships.
Navigating the longer term
Strategic Possibilities
Compartmentalize
Mariya could keep a transparent boundary—retaining her spiritual identification below a distinct identify and System although preserving Scentbird independent and brand name-neutral.
Combine
By weaving spiritual and wellness factors into her companies—which include scent + meditation kits—she could lean into a wellness‑centric manufacturer evolution.
Clarify Messaging
Tonal stability—grounding her spiritual articles with advice disclaimers or scaling back again controversial metaphysical statements—could broaden her enchantment and minimize friction.
Validation by means of Reaction
Despite backlash, Mariya carries on to expand her spiritual ecosystem—from charging $one,111 glastonbury retreats to $a hundred twenty five,000 non-public transformational occasions, on the internet channelling classes at $3,000, and her 2021 ebook 72 Keys to Manifestation. Her followers’ positive Amazon opinions propose her knowledge resonates deeply with many seekers .
Ultimate Take
Mariya Nurislamova embodies a scarce modern day archetype: a enterprise-pushed CEO which has a substantial-stakes spiritual alter Moi. Her journey demonstrates broader cultural convergence—in which general public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's results attests to her organization savvy.
This Is Mariya demonstrates her capability to command focus and Establish deep emotional resonance.
The reality clash among these worlds—sparked by metaphysical pronouncements—poses both of those hazard and chance.
Regardless of whether she amplifies the convergence or attracts company boundaries, Mariya stands in a pivotal crossroads. Her subsequent actions might redefine what it means being a founder in the spiritual-tech period—layering ambition with authenticity in a very brand name-new way.